Getting your website built the right way makes operating a business so much easier. Proper navigation for your customers, properly formatted web pages that can be indexed, social media links in the right places - these are just some of the benefits of investing proper time and money into your brand’s web development. But the checkout on your website is a whole different arena. This is the one area you absolutely have to get right from day one! Your security measures need to match up to expectation, and every customer needs to have a smooth experience when taking their basket through. And you need to have the same kind of smooth experience as well! If you find it frustrating to keep up with customer service, you’re not going to deliver the good experience you’re capable of. As such, here are three of the most important elements to incorporate when designing your website checkout.
Ensure Customers Know What to Expect Next
Every good website lists the checkout steps in advance. When you don’t, customers won’t know where their details need to go, or even how you’re using them.
Plus, if someone has a coupon code, but it’s not made obvious to them when they can input it to receive their discount, they’re more likely to send you a message asking how it can be used.
And if you get even just a handful of customers doing this, month after month, that’s going to clog up your inbox!
Integrate Your Fulfilment Software
If you’re using a fulfillment center to handle all of the logistics, make sure the software they operate with is fully integrated with your website checkout. This way, you don’t have to manually send through order notes with all the relevant details. If you’re constantly having to pass this information back and forth, you’re going to forget a few things along the way!
But if the fulfillment company you’ve chosen is automatically updated on any and all orders, they'll be able to get straight to work with everything they need on the same platform. Take the need to get the shipment sorted out of your hands and your checkout will become a lot more seamless for you!
Follow Up with a Shipping Tracker
Allowing your customers to stay up to date on where their order is is the final step here. If you can follow up an order confirmation email with a shipping tracker, no matter how long it takes for your logistics partner to get the delivery on the road, your customers will be kept in the loop from the moment they confirm their payment.
After all, if you’ve got your software all sorted out, you can set it up to auto send tracking numbers to customers ASAP. This will allow them to keep up with their parcel in their own time, and is likely to reduce the amount of confusion over shipping on either side!
A smooth website checkout benefits everyone involved in the transaction!
