AD. Immersive brand experiences are becoming more popular as a powerful method of attracting and retaining customers alongside traditional marketing. But how can you include potential customers more? From brand participation to sensory engagement, here are some ideas.
[CC0 Licensed Image Courtesy of Magnific]
Using Immersive Brand Experiences to turn Visitors into Customers
Include Shareable Moments for Socials
Social media can be your best friend when it comes to customer acquisition. When someone uses a platform like Facebook, it is a golden opportunity to show your brand and the products or services you have. However, with something like bespoke exhibition stand design that stands out, you can also attract visitors who can then become brand representatives through social media sharing. Of course, your stand has to be photogenic enough for customers to share!
Make Visitors Active Brand Participants
Customers can feel much more connected to a brand when they are part of the story. Rather than being passive observers, connections can be forged through a deeper understanding of the brand itself. But how is this done? One currently trending method is through co-creation. For example, you can replace passive displays with interactive stations where customers can create something that will be used in your future branding, turning them into co-creators of the brand.
Immersive Brand Experiences through Storytelling
Up to 90% of modern companies invest in content marketing, and this includes building a narrative that appeals to customers. Finding and indeed implementing the right advertisement for your business is critical, and storytelling is among the most powerful. Visitors to your website can gain insight into your company’s beginnings, what you stand for, and hope for the future with a compelling narrative, and this can result in someone becoming a loyal customer for life.
Engage Multiple Senses at the Same Time
Typical advertisements engage one or maybe two senses at the same time; mostly vision and hearing. However, that leaves three more that are left with unused potential. Studies have shown that humans remember things in much more detail when multiple senses are engaged, and odors can help you recall a memory instantly. In fact, Harvard research has found that stimulating three or more senses at the same time improves consumer memory by 42%.
Use Tools Such as AR and VR
Augmented and virtual reality are among the most fun and exciting ways for people to interact with a brand or product. For instance, car companies are engaging in immersive marketing with AR and VR through digital showcases of cars, where you can sit inside a vehicle without even leaving your home. This can help a customer decide whether your product is best for them. However, it also engages the mind in a more sophisticated way, much like an experience.
Summary
Shareable moments that look great on social media can help your company create immersive brand experiences that customers won’t soon forget. Your website can also be used to tell a strong narrative that will resonate with the target audiences for value alignment. However, AR and VR experiences are among the most powerful for engaging potentially new customers.
